Firms don’t hesitate to trumpet their accolades, especially the “best lawyers” lists and similar click bait.
When the firm’s marketing department pushes that list to your email inbox, and the lawyers you work with regularly aren’t on it, shouldn’t you be asking, “why aren’t they?”
One of our most popular posts is about How to Get Legal Business. Here’s a way how not to get new clients. Continue reading
If your firm goes to the trouble of researching, drafting and publishing an article on a legal development, and you fail to include any practical advice other than, “Be sure to consult legal counsel before [insert reason we bothered reading your article in the first place],” you’ve lost an opportunity to impress us.
A high profits per partner rank sends an important message to clients: “we’ve got margin to burn.” Continue reading
Last week we were invited to lunch by counsel who are working with us for the first time. Continue reading
More on getting legal business. This time: Get your message out. Demonstrate your successes. You’ve got credibility . . . show it. Continue reading
It’s not that we’re cheap but, well, ok, we are cheap, but we can’t understand the firms who want to make a connection with new and existing clients, and then charge them for the privilege. Continue reading