Category Archives: Legal Marketing

Why Aren’t Your Firm’s Best Lawyers Working For YOU?

Firms don’t hesitate to trumpet their accolades, especially the “best lawyers” lists and similar click bait.

When the firm’s marketing department pushes that list to your email inbox, and the lawyers you work with regularly aren’t on it, shouldn’t you be asking, “why aren’t they?”

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Useless Advice

If your firm goes to the trouble of researching, drafting and publishing an article on a legal development, and you fail to include any practical advice other than, “Be sure to consult legal counsel before [insert reason we bothered reading your article in the first place],” you’ve lost an opportunity to impress us.